Everything a lure would wish to be. It glidesthrough the air smoothly using the lip as a spoiler gently to the water surface. Once retrieved, the lip hits the water first, then the whole body emerges and on retrieval begins to dive steeply down to the depths.

The sensation transmitted from the lure is remarkable, offering the angler unmatched vibration and presentation. You would almost wish to see under water the action it creates. The natural contour of the lure glides through the water like a natural inhabitant!

All ALEX lures share the same design standards with body through welded wire frames wich removes the strain from the body, giving your presentation balance and poise. Lips are made of the highest grade polymers in the wide, long or slim styles and shapes