Additionally our lures offer perfect balance wich has been meticulously distributed through the lure body, resulting in the strongest biaxial vibration with a noticeable tail-shake, wich emantes into the handle of your fishing rod and straight to the palm of your hand!

All ALEX lures are manufactured and include a four-layer hand painted process, for the realistic eyes and air-brush painted scales for a lifelike finish and design.

Each lure is tank tested and hand-tuned in a proper manner to approve "trueness of travel" and to ensure the appropriate diving degree.